How might we develop a platform brand that blends sustainability with high-end perfumery, supporting critical ecosystems while ensuring luxury appeal?
Non-discolsure venture
This luxury perfume brand integrates sustainable practices through a bespoke Give Back™ program to support six critical ecosystems—reefs, glaciers, forests, deserts, mangroves, and wildlife—with fragrances crafted by renowned perfumers. The workshop delivered strategic insights and innovative ideation approaches, resulting in a distinctive positioning that integrates purpose-driven impact with commercial viability. It also led to the creation of a pioneering visual culture that elevates narrative and messaging within its category.
